New smartphone app uses AI to detect fake products: Heres how Alitheon works

It can be challenging to recognise phoney and imitation goods, and doing so requires a thorough understanding of the traits and physical characteristics of the actual products. 

A new programme powered by artificial intelligence makes the claim that it can determine the authenticity of a product from a single smartphone photo. Isn’t that just amazing, you would be able to identify a replica in no time. 

How does it work?

The FeaturePrint software, which was created by the Washington-based Alitheon, may be downloaded on a cell phone and employed for "identification, authentication, or traceability" of a product. 

For expensive things like gold bars and luxury goods, a user can simply point the device at a product and determine whether it is legitimate without the use of special scanners or cameras, while also tracking supply chains and spotting fakes.

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Instead of using barcodes, holograms, markers, RFID technologies, stickers, or carved markings to identify an object, the software employs optical AI. Only products that are currently associated with the programme, nevertheless, can have their authenticity verified.

The FeaturePrint optical AI technology, according to Alitheon's website, can distinguish minute surface features of any physical object and then translate those characteristics into a mathematical set of numbers. 

This function enables the user to determine an object in particular that is currently associated with the FeaturePrint system, as opposed to distinguishing a class of products like other services.

Alitheon’s Proxy Authentication System

Products are frequently marked as genuine using "proxy" authentication methods like barcode labels, seals, or engraved markings, although Alitheon notes that these markings might fade or disappear with time. 

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To commit fraud, they may be further changed and copied. In contrast, the business asserts that its FeaturePrint solution provides versioning for audit histories of individual products, can recognise even damaged or broken items, and operates regardless of whether the products are flipped or captured from a different angle.

Although there are numerous videos on the company's website that demonstrate the product in operation, there are no specifics on how products are added to the FeaturePrint system or how a user can tell if a product is genuine. 

Alitheon’s Proxy Authentication System: Availability

The Google Play store and the App Store do not, unfortunately, offer FeaturePrint for download by the general public, though it seems that corporate clients can use the service.