Cheaper Amazon Prime Lite plan launched for 999: How good is it

Amazon has introduced its cheaper, more affordable Amazon Prime Lite subscription, a lower-cost alternative to its Prime membership. 

Priced at a competitive ₹999 for 12 months, the Prime Lite plan offers a collection of enticing benefits designed to cater to a wider audience. Here are the standout features of the new membership:

Free Two-Day Delivery: Prime Lite members can enjoy fast, free two-day delivery on eligible items, making online shopping quicker and more convenient.

No-Rush Shipping and Cashback: Slow and steady can also win the race. With the ‘No-Rush’ shipping option, members not only receive their items at a relaxed pace, but also earn a ₹25 cashback on their orders.

Exclusive Cashback on Amazon Pay ICICI Bank Credit Card: Subscribers can earn an impressive 5% cashback on purchases made on Amazon India, a benefit that can quickly add up for frequent shoppers.

Stream Unlimited Videos: The subscription comes packed with unlimited streaming of videos, movies, and TV shows from both India and around the world. Having said that, however, streaming is limited to HD quality video only on two devices simultaneously.

Early Access to Deals: Subscribers get a head start on the shopping spree with early access to lightning deals, as well as access to Prime-exclusive deals and more on the Amazon India website.

Morning Delivery Option: For an additional ₹175, Lite plan subscribers can opt for morning delivery on eligible products, a useful feature for those needing their orders at the start of the day.

While the Prime Lite subscription does not include benefits like Amazon Prime Music, Prime Reading, Prime Gaming, and Prime Advantage, it remains a viable option for those looking for an affordable, yet feature-packed Amazon subscription. In a competitive market, Amazon's new offering may attract a larger subscriber base by delivering premium perks at a more affordable price. Only time will tell.